8 Comments
User's avatar
Adriana Danaila's avatar

This is me 🫶 As much as I love illustrating, I realised I was more excited to talk about the business side of a creative career and to help orhers navigate it

Expand full comment
Cass Whitaker's avatar

Love that! It can be tough, nice to build little communities for our people 🫶

Expand full comment
David Bartos's avatar

Great read, Cass. I agree with 99% of the things you said (not 100% because it doesn't sell as well).

Expand full comment
Cass Whitaker's avatar

haha I'll take 99%! thank you :D

Expand full comment
JC's avatar

Thankful to have sharpened my pen pre-AI…it’s going to be challenging for any, but the top 10% of junior copywriters to hold a job without becoming “marketing generalist” types.

This was a great read, thanks!

Expand full comment
Cass Whitaker's avatar

thank you! appreciate the comment :) i agree. there's two routes - even go more general, or get hyper-specialised in strategic copywriting. just pumping out blogs and SEO pages for channel specialists isn't really viable anymore

Expand full comment
Tyrone Tellis's avatar

You have a smart husband!

Expand full comment
Cass Whitaker's avatar

He’s alright lol

Expand full comment