I’m totally not from this world but you explain this so clearly that I think writers (particularly those indie-authors) can learn so much about how to position their work online!
I love the tiny excerise you gave! It really puts into perspective what you were trying to say earlier. I enjoy what you write about. I am trying to build a small community of like-mined writers, would you like to join and grow with us?
Love this! This post is a masterclass in how branding really works. The shift from chasing clicks to building memory is subtle but powerful and made me think about how I think about LinkedIn too. It’s not about going viral; it’s about being recalled at the right moment. One impression at a time.
Thank you! Appreciate your comment and feedback ☺️ Marketing definitely all clicked into place once I read that book. Viral is fun and all, but only if it’s for something you want your brand to be known for. Like you said, one impression at a time 👏
I’m totally not from this world but you explain this so clearly that I think writers (particularly those indie-authors) can learn so much about how to position their work online!
Thanks so much for the feedback! I’d love to support indie authors (hoping to be one myself one day)
I love the tiny excerise you gave! It really puts into perspective what you were trying to say earlier. I enjoy what you write about. I am trying to build a small community of like-mined writers, would you like to join and grow with us?
Thank you! And sure - I'm keen to build a writing community too and/or be part of ones that already exist :)
Great! Dm me of you wish to help each other out!
Love this! This post is a masterclass in how branding really works. The shift from chasing clicks to building memory is subtle but powerful and made me think about how I think about LinkedIn too. It’s not about going viral; it’s about being recalled at the right moment. One impression at a time.
Thank you! Appreciate your comment and feedback ☺️ Marketing definitely all clicked into place once I read that book. Viral is fun and all, but only if it’s for something you want your brand to be known for. Like you said, one impression at a time 👏
a great read!
Thank you!
You know that I absolutely don't come from this world, but this essay makes me feel like I absolutely could.
Thank you! So glad it was helpful.
Cass, this is awesome. Learned so much from your article. Saved it for later, I'll definitely need to check back sometime soon :)
Appreciate it David! :)
I've been working in marketing for 20 years, even top marketers do not have such a clear grasp of concepts! Amazing.
Thank you 🙏
Welcome if you have not, read Positioning by Ries and Trout.
Haha I have. Love that book. Will no doubt write about it at some point too! :)