After 10 years in marketing, I’ve seen the same problem again and again:

Writing treated as an afterthought.

Briefed last, rushed out, and expected to fix what wasn’t clear in the first place.

But great writing doesn’t come from a brief that’s been passed down from client to account manager to channel specialist to writer.

It doesn’t come from a client who says, “I’ll know it when I see it.”

And it definitely doesn’t come from a ChatGPT prompt.

👉 It starts with a clear message.

Copy THIS is a publication for writers who see the strategy behind every sentence.

Through essays, interviews, and practical frameworks, I unpack how the best writers go beyond execution: shaping brands, shifting beliefs, and writing sharp messaging that lasts long after the post stops trending.

If you’re a writer who’s ready to go from last to be briefed to first to be consulted - or a founder who doesn’t want to skimp on strategy - Copy THIS is for you.

👉 Subscribe to join a community that believes writers make the best strategists.