Archive - Copy THIS

Amy Hawthorne: Confessions of a former SEO copywriter

From keyword spreadsheets to brand voice architecture: how Amy Hawthorne rewired her process without a single shortcut.

13 hrs ago •

Cass Whitaker

November 2025

Stop climbing. Start building.

What freelancing taught me about strategy, identity, and showing up.

Nov 29 •

Cass Whitaker

What Byron Sharp taught me about copywriting

The book that turned me from channel hacker to memory builder

Nov 22 •

Cass Whitaker

Mélanie Cloes: The storyteller who won’t call herself a writer

She thinks in strategy, digs like an archaeologist, and writes without claiming the word.

Nov 15 •

Cass Whitaker

If you want a copywriting career in 2025, you have to really want it

Hello Substack + why I started Copy THIS

Nov 8 •

Cass Whitaker

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